Whether it is finished and ready to go, or an idea and a logo, this is where it starts.
First time here?
Three things to know. There is no charge for changes, so ask for as many as you
need. Nothing runs anywhere until you have seen it and said yes. And the more you tell us about
what the ad is for, the closer the first version lands.
What makes a good brief
Say what it is for, not what it should look like A launch, a hiring push, a thank you, an anniversary. The purpose decides the picture faster than a description of the picture does.
One idea An ad that says three things says none of them. Pick the one you would say if you had four seconds, because that is what you have.
Six words or fewer on the screen Big formats are read at a distance, in motion. Short is not a style choice here, it is the only thing that works.
Give us the exact words you must have A tagline, a legal line, a date. If the wording is fixed, write it out and we will use it as given.
Name one thing to avoid A color that clashes with your brand, a competitor look, a phrase you have retired. One line saves a round.
Tell us where it sends people A short web address people can remember, or something we can print as a code. If there is nothing to do, there is nothing to measure.
