Kathleen Schmidt Public Relations

Black Friday

In partnership with My Marketing Pro Inc.

From $450.00 Booking now saves up to 10%
Book a Spot

The price goes up on November 13.

Some options are nearly gone. Spots are limited and they do not come back once the day runs.

  • Friday, November 27, 2026
  • 27 days away. 22 days left to book.
  • Artwork due 3 days before
Black Friday

What you can take

Spark

$450.00$500.00

Standard: you save $50.00

  • Goes up to $500.00 on November 13
  • Booking closes November 22

Your ad runs on a Times Square billboard on Black Friday, one of the highest-traffic days of the year in New York City. A straightforward way to put your brand in front of a large street-level crowd.

  • Your 15-second ad on a billboard in Times Square
  • Plays once every hour, midnight to midnight, on Black Friday
  • 24 ad plays and approximately 10,000 impressions
  • Static image featuring your book cover and author name
  • Proof-of-play photo delivered by email

Who it is for: Small brands or local businesses testing out-of-home advertising for the first time.

Only 10 spots left.

Boost

$1,125.00$1,250.00

Standard: you save $125.00

  • Goes up to $1,250.00 on November 13
  • Booking closes November 22

Get your brand noticed during the biggest shopping day of the year with a heavier rotation on a Times Square billboard. Animated creative brings your ad to life every 20 minutes, catching shoppers as they head from store to store.

  • Everything in Package 1, plus:
  • Plays approximately every 15-20 minutes, midnight to midnight, on Black Friday
  • Approximately 66 ad plays and 28,000 impressions
  • Animated 15-second creative
  • Book cover, author name, tagline, and website URL
  • Optional QR code linking readers directly to your book
  • Proof-of-play video clip delivered by email

Who it is for: Regional retailers and e-commerce brands running a Black Friday promotion who want meaningful frequency.

Only 8 spots left.

Surge

$2,250.00$2,500.00

Standard: you save $250.00

  • Goes up to $2,500.00 on November 13
  • Booking closes November 22

Your ad runs at high frequency on a Times Square billboard, appearing every 10 minutes from midnight to midnight on Black Friday. Round-the-clock scheduling reaches early-bird shoppers, the midday rush, and late-night deal hunters alike.

  • Everything in Package 2, plus:
  • Plays approximately every 10 minutes, midnight to midnight, on Black Friday
  • Approximately 132 ad plays and 55,000 impressions
  • Creative review and light design assistance from our team
  • High-resolution proof-of-play photo
  • Social-ready images sized for Meta (Instagram & Facebook) and X

Who it is for: National brands or funded startups that need strong single-day reach across a broad urban audience.

Only 5 spots left.

Takeover

$4,500.00$5,000.00

Standard: you save $500.00

  • Goes up to $5,000.00 on November 13
  • Booking closes November 22

Dominate Black Friday with a dedicated spot in every loop on a Times Square billboard, from midnight to midnight. Your ad appears every 5 minutes, so shoppers see your brand again and again as they move through the busiest crowds of the year.

  • Everything in Package 3, plus:
  • Plays approximately every 5 minutes, midnight to midnight, on Black Friday
  • Approximately 288 ad plays and 120,000 impressions
  • On-site photographer during peak Times Square foot traffic
  • Complete proof-of-play report

Who it is for: Major national or global brands that want undivided impact on the single biggest retail day of the year.

2 spots left.

Book earlier, pay less

The price moves with the calendar, not with a code. Wherever you are on this table today is what you pay today.

BookYou payToday
Early booking
30 or more days before the day		 25% off
Standard
15 or more days before the day		 10% off Where we are now
Last call
5 or more days before the day		 Full price
Closed
under 5 days before the day		 Not available

Bookings close 5 days out so there is time to get the creative right and approved.

See the boards

The operators we buy these screens from restrict where their locations can be listed publicly, so we have to know who is looking before we can show you the list.

We send a short code to that address and you put it in below. It is the only way we can show the locations and keep to what the operators allow.

Why it is worth doing

  • It says you can afford to be there. Being seen on a Times Square billboard carries a credibility no amount of copy can claim for itself. People assume a business on that screen is doing well, and that assumption travels.
  • You stand where the big brands stand. The same surface carries companies with budgets many times yours. For one day the context is shared, and being in that company is most of what people take away.
  • Most of the value arrives afterwards. You get a photo and a video of it running. That is the thing that gets posted, shared and forwarded, and it keeps working long after the screen has moved on.
  • Your own audience reacts to it. Announcements like this reliably pull more follows, likes, comments and shares than ordinary posts, because it is news rather than marketing.
  • It gives your team and your clients something. A screenshot for the pitch deck, a slide for the investor update, a reason for a customer to mention you to somebody else.
  • The day does the targeting. Everyone is already talking about it, so you are joining a conversation rather than starting one.

Want something different?

Want something bigger, something custom, or telling if a spot comes back? Send this and somebody will come back to you.