Kathleen Schmidt Public Relations

Giving Tuesday 2026

Giving Tuesday

Reach millions of New Yorkers and tourists on December 1, 2026, when generosity is the top story everywhere.

In partnership with My Marketing Pro Inc.

From $375.00 Booking now saves up to 25%
Book a Spot

The price goes up on November 2.

Some options are nearly gone. Spots are limited and they do not come back once the day runs.

  • Tuesday, December 1, 2026
  • 31 days away. 26 days left to book.
  • Artwork due 3 days before
Giving Tuesday

What you can take

Giving Tuesday Starter

$375.00$500.00

Early booking: you save $125.00

  • Goes up to $450.00 on November 2
  • Goes up to $500.00 on November 17
  • Booking closes November 26

Your nonprofit or cause gets a presence on a Times Square billboard on Giving Tuesday. A single creative runs in rotation throughout the day, putting your message in front of the crowds that fill Midtown Manhattan from morning through evening.

  • Your 15-second ad on a billboard in Times Square
  • Plays once every hour, midnight to midnight, on Giving Tuesday
  • 24 ad plays and approximately 10,000 impressions
  • Static image featuring your book cover and author name
  • Proof-of-play photo delivered by email

Who it is for: Small nonprofits or community organizations running their first out-of-home campaign.

Only 10 spots left.

Giving Tuesday Standard

$937.50$1,250.00

Early booking: you save $312.50

  • Goes up to $1,125.00 on November 2
  • Goes up to $1,250.00 on November 17
  • Booking closes November 26

A stepped-up presence on a Times Square billboard for the full Giving Tuesday day. Your creative runs more frequently and you receive a post-campaign summary with impression data to share with donors and board members.

  • Everything in Package 1, plus:
  • Plays approximately every 15-20 minutes, midnight to midnight, on Giving Tuesday
  • Approximately 66 ad plays and 28,000 impressions
  • Animated 15-second creative
  • Book cover, author name, tagline, and website URL
  • Optional QR code linking readers directly to your book
  • Proof-of-play video clip delivered by email

Who it is for: Established nonprofits that want credible reach data to support donor communications.

Only 8 spots left.

Giving Tuesday Plus

$1,875.00$2,500.00

Early booking: you save $625.00

  • Goes up to $2,250.00 on November 2
  • Goes up to $2,500.00 on November 17
  • Booking closes November 26

Broader exposure across Giving Tuesday on a high-traffic Times Square billboard with a tighter ad rotation so your message appears more often relative to competing advertisers. Includes hands-on support to make sure your creative meets specs and looks its best on screen.

  • Everything in Package 2, plus:
  • Plays approximately every 10 minutes, midnight to midnight, on XXXX Day
  • Approximately 132 ad plays and 55,000 impressions
  • Creative review and light design assistance from our team
  • High-resolution proof-of-play photo
  • Social-ready images sized for Meta (Instagram & Facebook) and X

Who it is for: Regional nonprofits and foundations that need strong visibility to support a year-end fundraising push.

Only 5 spots left.

Giving Tuesday Premier

$3,750.00$5,000.00

Early booking: you save $1,250.00

  • Goes up to $4,500.00 on November 2
  • Goes up to $5,000.00 on November 17
  • Booking closes November 26

Maximum exposure for a single cause on Giving Tuesday. Your creative dominates a prime Times Square billboard with a rotation window during the busiest hours of the day. A dedicated campaign manager handles logistics from submission to reporting.

  • Everything in Package 3, plus:
  • Plays approximately every 5 minutes, midnight to midnight, on Giving Tuesday
  • Approximately 288 ad plays and 120,000 impressions
  • On-site photographer during peak Times Square foot traffic
  • Complete proof-of-play report

Who it is for: National nonprofits, foundations, and corporate social responsibility programs that need flagship visibility on one of the year's biggest giving days.

2 spots left.

Book earlier, pay less

The price moves with the calendar, not with a code. Wherever you are on this table today is what you pay today.

BookYou payToday
Early booking
30 or more days before the day		 25% off Where we are now
Standard
15 or more days before the day		 10% off
Last call
5 or more days before the day		 Full price
Closed
under 5 days before the day		 Not available

Bookings close 5 days out so there is time to get the creative right and approved.

Who this placement works for

  • Nonprofit organizations running year-end fundraising campaigns who want to drive awareness and donations at scale
  • Corporate foundations announcing matching gift programs and looking to reach a broad public audience
  • Financial services firms with charitable giving or donor-advised fund products relevant to the season
  • Cause-driven consumer brands that want to align a product launch or campaign with a day that already has cultural momentum
  • Healthcare or pharmaceutical companies with patient assistance or community health initiatives to publicize
  • B2B companies using the occasion to reinforce corporate social responsibility commitments to clients and partners

Giving Tuesday draws participation from tens of thousands of nonprofits, companies, and individuals across more than 80 countries. On this one day, people are actively looking for causes and brands that stand for something beyond the bottom line.

Times Square on December 1 puts your message in front of one of the densest, most diverse audiences in the world at exactly the moment they are paying attention to who is showing up and why.

Your creative runs on a high-impact Times Square billboard on Tuesday, December 1, 2026. The placement captures foot traffic, commuters, and the steady stream of visitors that passes through the square every day, with particularly strong numbers during the holiday season.

You receive confirmed screen time, production specs, and a dedicated deadline for submitting your artwork. The earlier you book, the more lead time you have to get your creative right.

Availability for this date is limited to one advertiser per placement. Once it is booked, it is off the market.

See the boards

The operators we buy these screens from restrict where their locations can be listed publicly, so we have to know who is looking before we can show you the list.

We send a short code to that address and you put it in below. It is the only way we can show the locations and keep to what the operators allow.

Why it is worth doing

  • It says you can afford to be there. Being seen on a Times Square billboard carries a credibility no amount of copy can claim for itself. People assume a business on that screen is doing well, and that assumption travels.
  • You stand where the big brands stand. The same surface carries companies with budgets many times yours. For one day the context is shared, and being in that company is most of what people take away.
  • Most of the value arrives afterwards. You get a photo and a video of it running. That is the thing that gets posted, shared and forwarded, and it keeps working long after the screen has moved on.
  • Your own audience reacts to it. Announcements like this reliably pull more follows, likes, comments and shares than ordinary posts, because it is news rather than marketing.
  • It gives your team and your clients something. A screenshot for the pitch deck, a slide for the investor update, a reason for a customer to mention you to somebody else.
  • The day does the targeting. Everyone is already talking about it, so you are joining a conversation rather than starting one.

Want something different?

Want something bigger, something custom, or telling if a spot comes back? Send this and somebody will come back to you.