Kathleen Schmidt Public Relations

International Music Day 2026

International Music Day

Reach millions of people in the heart of New York City on one of the most recognized days in music.

In partnership with My Marketing Pro Inc.

From $450.00 Booking now saves up to 10%
Book a Spot

The price goes up on September 17. You have 2 days left at today's price, and every option is cheaper the earlier you take it.

Some options are nearly gone. Spots are limited and they do not come back once the day runs.

  • Thursday, October 1, 2026
  • 16 days away. 11 days left to book.
  • Artwork due 3 days before
International Music Day

What you can take

Stage Pass

$450.00$500.00

Standard: you save $50.00

  • Goes up to $500.00 on September 17
  • Booking closes September 26

Your message appears on a Times Square billboard on International Music Day, giving your brand a single day of visibility in one of the most-watched outdoor locations in the world.

24 · 150,000 · 1

  • 10-second static display slot
  • Runs across a full 24-hour period
  • Standard daytime and evening rotation
  • Proof-of-play photo report
  • Basic scheduling support

Who it is for: Small music venues, independent labels, and solo artists looking for a credible one-day presence.

Only 10 spots left.

Main Stage

$1,125.00$1,250.00

Standard: you save $125.00

  • Goes up to $1,250.00 on September 17
  • Booking closes September 26

A full day of animated display on a Times Square billboard with increased rotation, putting your creative in front of a larger share of the foot traffic and vehicle audience that moves through the area on International Music Day.

72 · 400,000 · 1

  • 15-second animated display slot
  • Triple the daily rotation of entry level
  • Priority placement in peak evening hours
  • Proof-of-play video capture
  • Dedicated campaign coordinator

Who it is for: Regional music festivals, mid-size record labels, and music brands wanting meaningful repeat exposure.

Only 8 spots left.

Headliner

$2,250.00$2,500.00

Standard: you save $250.00

  • Goes up to $2,500.00 on September 17
  • Booking closes September 26

Your content runs at high frequency across a premium Times Square billboard for the full day, with creative production support included so your display looks its best in the environment.

180 · 1,000,000 · 1

  • 20-second animated or video display slot
  • High-frequency rotation throughout the day
  • Included creative optimization for billboard format
  • Real-time impression reporting dashboard
  • Social media capture kit for earned media use

Who it is for: National music streaming services, major label releases, and consumer brands tying into International Music Day at scale.

Only 5 spots left.

Festival Closer

$4,500.00$5,000.00

Standard: you save $500.00

  • Goes up to $5,000.00 on September 17
  • Booking closes September 26

The top-tier placement locks in the highest rotation and the most visible hours across a premium Times Square billboard, with a second complementary location added so your International Music Day campaign reaches audiences from multiple vantage points simultaneously.

360 · 2,500,000 · 2

  • 30-second video display slot at both locations
  • Highest available daily rotation frequency
  • Guaranteed top-hour slots at noon and prime evening
  • Full post-campaign analytics report with foot traffic data
  • White-glove account management from brief to wrap

Who it is for: Global music platforms, major sponsors of International Music Day events, and brands that need to dominate the conversation on the day.

2 spots left.

Book earlier, pay less

The price moves with the calendar, not with a code. Wherever you are on this table today is what you pay today.

BookYou payToday
Early booking
30 or more days before the day		 25% off
Standard
15 or more days before the day		 10% off Where we are now
Last call
5 or more days before the day		 Full price
Closed
under 5 days before the day		 Not available

Bookings close 5 days out so there is time to get the creative right and approved.

Who This Works For

  • Record labels and music distributors looking to promote an artist, album, or release on a day already tied to their industry.
  • Music streaming services that want to align a campaign with a culturally relevant moment their subscribers recognize.
  • Instrument and gear brands reaching players and music enthusiasts when the category is front of mind.
  • Ticketing platforms and live event promoters with fall concerts or tours to advertise to a high-volume New York audience.
  • Headphone, speaker, and audio equipment companies whose products are directly tied to the way people experience music.
  • Music schools and conservatories recruiting students and building awareness during a day that puts music in the spotlight.

International Music Day lands on October 1 every year. It was established by UNESCO in 1975 and is observed worldwide as a day to celebrate music's role in culture and daily life. That gives brands a real, shared moment to connect with an audience that already has music on their mind.

Times Square draws around 330,000 people on a typical day. On a Thursday in October, that means commuters, tourists, and locals all moving through one of the most watched intersections in the world. A billboard here on this date puts your message in front of that crowd at a moment built for it.

You receive a digital billboard placement in Times Square running on October 1, 2026. Your creative will display in rotation throughout the day, giving your brand repeated exposure to foot traffic and the steady stream of photos and videos people take in the area.

We handle placement confirmation and give you clear specs so your artwork runs correctly. You submit your creative through our standard process once the booking is confirmed.

Inventory is limited to one advertiser per placement window. Demand around notable days fills early, so securing your spot ahead of time is the practical move.

See the boards

The operators we buy these screens from restrict where their locations can be listed publicly, so we have to know who is looking before we can show you the list.

We send a short code to that address and you put it in below. It is the only way we can show the locations and keep to what the operators allow.

Why it is worth doing

  • It says you can afford to be there. Being seen on a Times Square billboard carries a credibility no amount of copy can claim for itself. People assume a business on that screen is doing well, and that assumption travels.
  • You stand where the big brands stand. The same surface carries companies with budgets many times yours. For one day the context is shared, and being in that company is most of what people take away.
  • Most of the value arrives afterwards. You get a photo and a video of it running. That is the thing that gets posted, shared and forwarded, and it keeps working long after the screen has moved on.
  • Your own audience reacts to it. Announcements like this reliably pull more follows, likes, comments and shares than ordinary posts, because it is news rather than marketing.
  • It gives your team and your clients something. A screenshot for the pitch deck, a slide for the investor update, a reason for a customer to mention you to somebody else.
  • The day does the targeting. Everyone is already talking about it, so you are joining a conversation rather than starting one.

Want something different?

Want something bigger, something custom, or telling if a spot comes back? Send this and somebody will come back to you.